CREATIVE
Smart Dog creates and delivers breakthrough entertainment and brand-centric productions across all media.
STRATEGY
Our leadership team collectively led development through distribution of more than 30 feature films, 250 hours of television, a wide range of short- and long-form digital productions, music, radio and live events that have impacted millions of people worldwide.
GROUP
As strategic creative leaders we have worked with category leaders in domestic and international automotive, healthcare, soft drinks, packaged goods, media and entertainment

Smart Dog Creative

From insurgent start-ups looking to change the rules or an entrenched market leader needing to be perceived as both stable and innovative, Smart Dog Creative addresses those questions from the inside out, laying bare the elements until we deliver storytelling that successfully shakes your soul into comfort.

From match-book covers to experiential bar-crawls to turning a 40-story building into a moving canvas, Smart Dog will not chase it’s tail…but will create the focus of attention for its clients and their customers.

  1. Who we are
  2. CRAIG DOBSON
  3. BARRY LAYNE
  4. RANDY F. SIMON
  5. HERNAN VALLE
  6. JOSHUA ARGUETA
  7. WAYNE J. KEELEY
  8. STEPHANIE C. LYONS
  9. YULIA MATSIY

Craig Dobson

Founder and Executive Producer

Craig is an Emmy Award-winning producer, with over three decades of experience and countless credits. He has created a feature film, documentaries, music videos, and commercials as well as other media platforms including corporate and marketing productions. Craig’s hands on experience includes being a executive and line producer, director, cinematographer and editor.
For the past fifteen years Craig has worked with such notable clients as Pepsi, Mt Dew, Aquafina, NewYork Presbyterian, The Port Authority of NY & NJ, The BBB, Unilever and Harman/Kardon.
As the founder of Smart Dog Creative, Craig has assembled a creative team that has over 50 years of experience in the film and broadcast industry.

Barry Layne

Chief Creative Officer Smart Dog Creative

Barry Layne co-founded Smart Dog Creative to deliver breakthrough creative across medium, channel and industry.
  A global leader at the nexus of marketing, creative, strategy and technology, Barry has worked with companies whose income ranged $0.00 to $100,000,000,0000 and who’s workforce has stretched from 1 to well over 50,000.
  “They all require the same vigor in consideration, attention and focus,” he says,” with an absolute devotion to the audience/customer and their symbiotic relationship with the vendor/product.”
  Whether an insurgent start-up looking to change the rules or an entrenched market leader needing to be perceived as both stable and innovative, Smart Dog Creative addresses those questions from the inside out, laying bare the elements until we deliver storytelling that successfully shakes your soul into comfort.
  From match-book covers to experiential bar-crawls to turning a 40-story building into a moving canvas, Smart Dog will not chase it’s tail…but will be create the focus of attention for all other participants.
  In addition to his role with Smart Dog, Barry is the CEO of Engaging Choice, Inc. a breakthrough digital marketing platform focused on the app economy for phones, tables, CTV and OTT markets. He also serves as CMO/COO of What’s Best for Me, which is typically referred to as “match.com for students and colleges” and is disrupting an $18BLN market.
  Clients have ranged from Pepsico to Ford Motors and from Lan Van (Vietnam’s largest independent entertainment company), FasTV, Inc., About.com and National Lampoon, where he led creative and production for over 30 features beginning with Van Wilder, in excess of 1000 hours of television for the National Lampoon College TV Network (600 US Campuses; 6MM viewing rooms), and the National Lampoon Humor Network, the to-rated digital comedy brand on the internet (comScore). He earlier served as Managing Director of Ketchum Interactive.

Randy F Simon

Senior Producer

Growing up in the Lower East Side of the greatest city in the world Randy Simon was always reminded that he came from a small village, in a small country in the Caribbean. A confessed TV-holic he spent much of his childhood absorbing the images, verbiage, morality and aesthetic meaning in every frame of some of television’s classics.
At 15, Mr. Simon began working as an assistant for several photographers and, in spite of the 6 years shooting everything from 35mm to 8x10mm format cameras, including still life’s, fashion/commercial modelling, industrials and interior/exterior architectural design he still managed to escape Fordham University with a BA in Media Literacy.
From Emmy-nominated Assistant Director to Producer for Sesame Street, Randy Simon has managed projects from concept to creation, since 1991. In 2004, Mr. Simon established RFSwolf Media Inc. to produce and distribute socially relevant entertainment- In the Presidential election of that year, Mr. Simon produced, wrote and directed several PSA’s that targeted minority voter participation and the 30 and 60 second spots were aired nationwide.
In theater, Mr. Simon has co-produced over 15 Off-Off Broadway musicals with producing partner and 5x Emmy award–winning Writer/Director Ian Ellis James. In addition to Mr. James, Mr. Simon has developed projects with prominent actors, writers and producers, such as Casey Affleck, Joe Brewster, Mos Def, Giancarlo Esposito, Madison Davis Lacy, James Schamus, and Christine Vachon to name just a few.
Since founding RFSwolf Media, Mr. Simon has collaborated with the NIH, National Park Services, New York City Housing Health Corporation, Children’s Aid Society, NYC Board of Ed, and many others to create projects which addressed such social issues such as Anti-Gun violence Public Service Announcements (PSA’s), Child Abuse, HIV Awareness, Stroke Awareness videos, School-Based Health Initiative and New York Yankees Joe Torre & Jorge Posada’s Foundations’ PSAs. Some notable projects include AMERICA I AM with Tavis Smiley, “FITNESS FIGHTERS,” an animated pilot series for National Institute of Environmental Health & Sciences and the National Park Services’ “AFRICAN BURIAL GROUND” installation, which commemorated the more than 50,000 slaves buried in the Wall Street area in New York City.
In 2008, RFSwolf Media produced BREAKING BREAD, a cultural food connection with celebrity Chef Pierre Thiam, developed for PBS and Food Network and shot in New York City and Senegal, West Africa helped us illustrate our connections to each other and maintain the fragility of our cultural independence.

Hernan Valle

Hernan Valle was born in Buenos Aires, Argentina. After studying film and photography at the University of Buenos Aires he obtained a bachelor’s degree in graphic design. Hernan began his professional career working on various projects for Repsol YPF (Gas and Oil Company), Edenor (Electric Power Company), Aguas Argentina’s (Water purification and Sewer Company), Bingo Avellaneda (Casinos), Tetra Pak (Packaging), Terminal Zarate (Port terminal), M. Royo SA (steel industries). After 20 years Hernan moved to New York to reinvent himself and expand into the larger markets on a new venture.
Within months of arriving in New York City Hernan’s talent allowed him to compete and successfully work with companies and brands such as EMG Concepts (Jack Daniels, Don Omar), CMN (Simple Mobile, Coors Light, Bud Light)  One World Marketing Group (Dewars, Corona, Tecate, Clamatto, Jhonnie Walker, Heineken.)
Currently Hernan works independently with clients such as New York Presbyterian Hospital, Cooking Channel, Port Authority Airports, Parsons School of Design, NYC Restaurants, ESPN Deportes Radio, Pepsi, NAPW, Harman Kardon, among others, and having participated festivals like Woodstock Film Festival, Dances with Films and LA Short Fest presented alongside short films Lomard Twins "insurrectionists" and "Free Expression".
“My aim is to show things from another place, with an outsider’s aesthetic, and purity. I always try to bring the best representation of the image, with the understanding of the client and their propose. I make photography and video, not as a job but as a pleasure.”

Joshua Argueta

Josh is an editor, colorist, photographer, and drone operator. He has worked on commercials, music videos, short films, and much more. He was senior editor at an Emmy Award-Winning sports ad agency in NYC. He has worked with such music artist as Jay Z, Drake, and Teyana Tylor. As well as big corporate companies such as Pepsi, Gatorade, NY Mets, Brooklyn Nets, and Def Jam Records.

Wayne J. Keeley

Producer/Creative Consultant

Wayne is a two-time Emmy Award-winning writer, director, and producer with over 30 years in the entertainment business, producing countless projects from documentaries, music videos, public service announcements, and regional and national commercials. As a producer, Wayne has worked with such industry greats as Olympia Dukakis, David Carradine, John Oates, Harry Belafonte, and many more.
As a producer, director, writer, as well as a media attorney Wayne has handled every aspect of the creative process from pre-production to distribution of the final product. Having been on both sides of the aisle, Wayne brings unique and valuable experience to Smartdog

Stephanie C. Lyons

Co-writer/Creative Consultant

Stephanie is an Emmy Award-nominated producer and writer, as well as editor, theatre reviewer, blogger, and psychotherapist. Stephanie’s training and keen eye for understanding human nature translates to exceptional storytelling, bridging both screen and stage performances with their respective demographic audience. She is also a multi-award-winning screenwriter, playwright, and published novelist.
In addition to working with Smart Dog Creative, Stephanie is the owner of Someday Productions LLC where hundreds of theatrical productions, films, and musical performances have been reviewed, as well as interviews with countless industry greats.

Yulia Matsiy

Filmmaker

As an independent filmmaker born in Moscow, Russia Yulia Matsiy studied Film and Graphic Art Direction in Milan, Italy.
Since 2012 she's worked developing campaigns with boutique advertising agencies in Italy and the US.
Additionally, as a filmmaker in her own right, Yulia has shot and edited documentaries on the crisis in Ukraine and exposition of Christian and LGBTQ culture in Russia.
Her films have been screened at some of the most outrageous festivals worldwide and have won countless awards throughout Europe and Asia.

For more information please contact

info@smartdogcreative.com

Randy F. Simon

Senior Producer

Growing up in the Lower East Side of the greatest city in the world Randy Simon was always reminded that he came from a small village, in a small country in the Caribbean. A confessed TV-holic he spent much of his childhood absorbing the images, verbiage, morality and aesthetic meaning in every frame of some of television’s classics.
At 15, Mr. Simon began working as an assistant for several photographers and, in spite of the 6 years shooting everything from 35mm to 8x10mm format cameras, including still life’s, fashion/commercial modelling, industrials and interior/exterior architectural design he still managed to escape Fordham University with a BA in Media Literacy.
From Emmy-nominated Assistant Director to Producer for Sesame Street, Randy Simon has managed projects from concept to creation, since 1991. In 2004, Mr. Simon established RFSwolf Media Inc. to produce and distribute socially relevant entertainment- In the Presidential election of that year, Mr. Simon produced, wrote and directed several PSA’s that targeted minority voter participation and the 30 and 60 second spots were aired nationwide.
In theater, Mr. Simon has co-produced over 15 Off-Off Broadway musicals with producing partner and 5x Emmy award–winning Writer/Director Ian Ellis James. In addition to Mr. James, Mr. Simon has developed projects with prominent actors, writers and producers, such as Casey Affleck, Joe Brewster, Mos Def, Giancarlo Esposito, Madison Davis Lacy, James Schamus, and Christine Vachon to name just a few.
Since founding RFSwolf Media, Mr. Simon has collaborated with the NIH, National Park Services, New York City Housing Health Corporation, Children’s Aid Society, NYC Board of Ed, and many others to create projects which addressed such social issues such as Anti-Gun violence Public Service Announcements (PSA’s), Child Abuse, HIV Awareness, Stroke Awareness videos, School-Based Health Initiative and New York Yankees Joe Torre & Jorge Posada’s Foundations’ PSAs. Some notable projects include AMERICA I AM with Tavis Smiley, “FITNESS FIGHTERS,” an animated pilot series for National Institute of Environmental Health & Sciences and the National Park Services’ “AFRICAN BURIAL GROUND” installation, which commemorated the more than 50,000 slaves buried in the Wall Street area in New York City.
In 2008, RFSwolf Media produced BREAKING BREAD, a cultural food connection with celebrity Chef Pierre Thiam, developed for PBS and Food Network and shot in New York City and Senegal, West Africa helped us illustrate our connections to each other and maintain the fragility of our cultural independence.

Barry Layne

Chief Creative Officer Smart Dog Creative

Barry Layne co-founded Smart Dog Creative to deliver breakthrough creative across medium, channel and industry.
  A global leader at the nexus of marketing, creative, strategy and technology, Barry has worked with companies whose income ranged $0.00 to $100,000,000,0000 and who’s workforce has stretched from 1 to well over 50,000.
  “They all require the same vigor in consideration, attention and focus,” he says,” with an absolute devotion to the audience/customer and their symbiotic relationship with the vendor/product.”
  Whether an insurgent start-up looking to change the rules or an entrenched market leader needing to be perceived as both stable and innovative, Smart Dog Creative addresses those questions from the inside out, laying bare the elements until we deliver storytelling that successfully shakes your soul into comfort.
  From match-book covers to experiential bar-crawls to turning a 40-story building into a moving canvas, Smart Dog will not chase it’s tail…but will be create the focus of attention for all other participants.
  In addition to his role with Smart Dog, Barry is the CEO of Engaging Choice, Inc. a breakthrough digital marketing platform focused on the app economy for phones, tables, CTV and OTT markets. He also serves as CMO/COO of What’s Best for Me, which is typically referred to as “match.com for students and colleges” and is disrupting an $18BLN market.
  Clients have ranged from Pepsico to Ford Motors and from Lan Van (Vietnam’s largest independent entertainment company), FasTV, Inc., About.com and National Lampoon, where he led creative and production for over 30 features beginning with Van Wilder, in excess of 1000 hours of television for the National Lampoon College TV Network (600 US Campuses; 6MM viewing rooms), and the National Lampoon Humor Network, the to-rated digital comedy brand on the internet (comScore). He earlier served as Managing Director of Ketchum Interactive.

Craig Dobson

Founder and Executive Producer

Craig is an Emmy Award-winning producer, with over three decades of experience and countless credits. He has created a feature film, documentaries, music videos, and commercials as well as other media platforms including corporate and marketing productions. Craig’s hands on experience includes being a executive and line producer, director, cinematographer and editor.
For the past fifteen years Craig has worked with such notable clients as Pepsi, Mt Dew, Aquafina, NewYork Presbyterian, The Port Authority of NY & NJ, The BBB, Unilever and Harman/Kardon.
As the founder of Smart Dog Creative, Craig has assembled a creative team that has over 50 years of experience in the film and broadcast industry.

Hernan Valle

Hernan Valle was born in Buenos Aires, Argentina. After studying film and photography at the University of Buenos Aires he obtained a bachelor’s degree in graphic design. Hernan began his professional career working on various projects for Repsol YPF (Gas and Oil Company), Edenor (Electric Power Company), Aguas Argentina’s (Water purification and Sewer Company), Bingo Avellaneda (Casinos), Tetra Pak (Packaging), Terminal Zarate (Port terminal), M. Royo SA (steel industries). After 20 years Hernan moved to New York to reinvent himself and expand into the larger markets on a new venture.
Within months of arriving in New York City Hernan’s talent allowed him to compete and successfully work with companies and brands such as EMG Concepts (Jack Daniels, Don Omar), CMN (Simple Mobile, Coors Light, Bud Light)  One World Marketing Group (Dewars, Corona, Tecate, Clamatto, Jhonnie Walker, Heineken.)
Currently Hernan works independently with clients such as New York Presbyterian Hospital, Cooking Channel, Port Authority Airports, Parsons School of Design, NYC Restaurants, ESPN Deportes Radio, Pepsi, NAPW, Harman Kardon, among others, and having participated festivals like Woodstock Film Festival, Dances with Films and LA Short Fest presented alongside short films Lomard Twins "insurrectionists" and "Free Expression".
“My aim is to show things from another place, with an outsider’s aesthetic, and purity. I always try to bring the best representation of the image, with the understanding of the client and their propose. I make photography and video, not as a job but as a pleasure.”

Joshua Argueta

Josh is an editor, colorist, photographer, and drone operator. He has worked on commercials, music videos, short films, and much more. He was senior editor at an Emmy Award-Winning sports ad agency in NYC. He has worked with such music artist as Jay Z, Drake, and Teyana Tylor. As well as big corporate companies such as Pepsi, Gatorade, NY Mets, Brooklyn Nets, and Def Jam Records.

  1. CRAIG DOBSON
  2. BARRY LAYNE
  3. RANDY F. SIMON
  4. HERNAN VALLE
  5. JOSHUA ARGUETA